'X' was started in San Francisco, California, in 1977 by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase underwear for his wife in a department store environment.The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. 'X' turned out to be a tremendous success and Raymond later sold the company to the firm 'The Limited' for $4billion!!!..
Then.. he went on to start a new enterprise which failed resulting in his suicide(aged 42) ,jumping off the golden gate bridge! Just ID X created by Mr Roy Raymond.
Then.. he went on to start a new enterprise which failed resulting in his suicide(aged 42) ,jumping off the golden gate bridge! Just ID X created by Mr Roy Raymond.





